Florida Convention Recap – Tune in to WIFM

What an event! From the YPN Launch, the REBarCamp, to the people I met in the Road Warrior session- you guys in Florida really know how to have a good time.  Kudos to the State Leadership- Dean Asher and Summer Greene for supporting the YPN and making sure this launch occurred.

My aha moment of the week came while speaking to the YPN Chair, Patrick Hurley- “Tune In to WIFM.”  Sounds like a radio station call sign- right?  Well it’s more like a REALTOR Call sign.  We all need to tune in to WIFM- “What’s In it For Me.”  That’s what your clients, your agents, your friends and yes your kids all want to know… what’s in it for them.

In today’s ever changing technology world, we’re always speaking in new acronyms, through new mediums- but at the end of the day if we’re not speaking the same language- they’re not going to hear us.  Their Language is and always will be “WIFM.”

So my challenge to you- tune in!