Real Estate Road Warrior Blog Archive


1. Road Warrior

What is Facebook’s EdgeRank Algorithm?

December 20th, 2012 | Posted in 1. Road Warrior, Social Media Tips | No Comments »

You may have noticed a change in the way Facebook updates are showing up in your newsfeed. What makes certain page posts more visible than others? Will images and promoted posts help you make sure your posts reach your fans? Copyblogger weighs in on Facebook’s EdgeRank algorithm and conspiracy theories. Read on to learn what is working.

The bottom line is, Facebook can change how your posts rank at anytime! These changes are a great reminder to diversify your marketing and not just focus in one place.

What’s next in social media for businesses in 2013?

December 10th, 2012 | Posted in 1. Road Warrior, Social Media Tips | No Comments »

How has technology changed your business since this time last year? As you wrap up 2012 and begin to set goals for next year, take a look at’s 9 Social Media predictions & recommendations for 2013.

Predictions include:

  • A new wave of recommendation start ups before a big consolidation
  • Making sense of data for analysis & leads
  • Mobile ads that support users’ goals
  • The fall of Twitter
  • The rise of the social business model

Do you agree? What else do you see in the future?

Pixlr Editor & Aviary

November 28th, 2012 | Posted in 1. Road Warrior, Tech Tool | No Comments »

Looking for new photo editing tools? Using Google Chrome? Check out Pixlr Editor & Aviary!

Pixlr Editor is a FREE cloud photo editing tool that works very similar to Photoshop.

If you’re looking to make simple photo edits, Aviary will let you make edits right in Google Drive. Simply upload your photos to Drive and make edits right in your browser.

How to Get Your Picture to Show Up in Online Searches: Google Authorship

November 23rd, 2012 | Posted in 1. Road Warrior, Marketing | No Comments »

Are you on Google+? Now if you add a link to your Google+ profile to all your social media sites, Google will connect your name with your picture and show this picture in its search results.

What does this mean for the real estate business? If you have a photo you use consistently (on billboards, signs, websites, etc.), you can use Google Authorship as a form of branding.

Click here to get started with Google Authorship.

Pinterest Business Accounts

November 20th, 2012 | Posted in 1. Road Warrior, Marketing | No Comments »

Last week Pinterest rolled out new business accounts. Before you get started, check out Hubspot’s free guide to these new accounts. This guide is a great way to learn the business terms of service and how to set up a new account!

Introducing: Piper Page King!

November 16th, 2012 | Posted in 1. Road Warrior | No Comments »

As many of you know I had a baby girl! Our little treat, Piper Page was born on Halloween. Life hasn’t been the same since – sleepless nights and fun new mommy apps. Just wanted to share our news here with you guys. Stay tuned for more news!

How To Write and Distribute a Press Release

August 9th, 2012 | Posted in 1. Road Warrior, Marketing, Social Media Tips | No Comments »

Interested in writing a press release for your business but unsure of where to begin? Or where to send it? Here are a few resources to help you get started:

    • Instant Press Release allows you to fill in a few blanks, hit submit and create a free press release on the spot!
    • Another free option is Online PR Media’s Online Press Release.  It features search engine optimization tool.
    • For a low-cost solution try Their writers will edit, polish, and submit your press release to bloggers, websites, news outlets and social media platforms. Prices start at $25!
    • is a top rated site that will share your press release with search engines, subscribers, and bloggers.
    • PRnewswire and Businesswire are renowned for creating high end service providers in the PR industry.





Bay East Association of REALTORS® YPN

May 29th, 2012 | Posted in 1. Road Warrior, YPN | No Comments »

I was honored to speak to the Bay East Association of REALTORS® YPN a few weeks ago. Thanks for interviewing me Eric!

Looking for a Free CRM?

May 25th, 2012 | Posted in 1. Road Warrior, Mobile Apps | No Comments »

Looking for a free CRM? Check out!

Thanks to Alex Milshteyn for passing along the tip at the Midyear Marketing Forum! It looks really cool and super robust – great at helping you organize your processes and systems.

Timeline Movie Maker

February 27th, 2012 | Posted in 1. Road Warrior, Social Media Tips | No Comments »

Check out this fun new video creation of your Facebook page! In a matter of minutes they take pics from the last year and create a interactive video. It’s a cool way to flashback over your year!